According to pictoryai on Twitter, Pictory has introduced a unified pipeline that connects text to image, consistent character generation, and prompt to video so creators can produce branded clips more efficiently; as reported by Pictory’s blog, the update enables custom visual styles, character persistence across scenes, and AI-generated B‑roll that slot seamlessly into timelines, reducing manual editing time and revision cycles. According to Pictory’s blog, teams can standardize character templates and visual guidelines to scale content for ads, explainers, and social videos while maintaining brand consistency, creating new opportunities for agencies to accelerate multi-format production. As reported by Pictory’s blog, the integrated workflow supports prompt-driven scene creation and asset reuse, which can lower per-video costs for SMBs and streamline enterprise content localization.